WHY FEEDBACK IS IMPORTANT?

Whenever we communicate, we share information, idea and even feelings .At times we may not speak but the way we look at person conveys a lot to that person. Any form of communication is complete or not complete unless there is a feedback.  

In personal communication, such as talking to an employee, you can get sudden feedback so you know she or he understood your message. For example, if you ask her to write a press release, news or product details about a new product and she nods her head, that’s one form of feedback indicating she understands. A draft of the press release the next day is another concrete feedback form. Silence and inaction are also feedback, possibly indicating she didn’t understand, even if she didn’t verbalize that. This allows you to clarify so that business can be properly conducted.

      You may don’t think about information dissemination as a process in your day-to-day business, but it is. The players are the sender and the receiver. If you initiate the communication, you are the sender. The receiver can be one person or many to whom you are directing the communication. The components between the sender and receiver are encoding, medium of transmission, decoding and feedback. You are encoding when you send the communication. You choose a way to transmit or send. The receiver decodes the information to understand the communication and then sends you feedback.

There may be many reasons why message are not understood or you get inadequate feedback. It’s important that both senders and receivers understand these barriers so you can ask for clarification to both give and get proper feedback. Physical barriers often occur in business, necessitating long-distance communication methods without the benefit of seeing reactions. Language and cultural barriers also are common as businesses expand globally. Other barriers include distractions, stereotypes and even a lack of confidence that the other person may not want to convey. Ask for clarification, as a sender or receiver, to avoid costly business errors.